Creative Clarity & Creative Direction
I offer space for meaningful ideas to unfold through:
1. Creative Clarity
One-to-one sessions for thinking, exploring, distilling and finding direction.
2. Creative Direction & Design
Developing ideas and giving them tangible form through design.
Through design consulting and mentoring, I help creatives and visionaries bring clarity, depth and tangible form to their ideas and businesses. My intention is to help co-create work that is aligned, sustainable and meaningful. I bring a balanced approach of deep imaginative exploration with a rigorous structured process. I see my work as a strong and vibrant cross-pollinating ecosystem.
I love working with people who are bringing their ideas and gifts into the world and want to make a positive contribution through what they do. This might be a creative entrepreneur, artist, small business owner, cultural organisation or community project. The work might sit somewhere around culture, food, wellbeing, nature, climate, community or social change. I'm interested in work that has meaning and intention behind it, and in working with people who want to approach their work with curiosity, integrity and care.
Through thoughtful questioning and active listening, I follow the threads that are trying to emerge. I work instinctively and intuitively - noticing connections, patterns and possibilities. Together we can explore an idea, tease things out and distil it, looking at things from different perspectives and seeing where they might lead.
Creative Clarity can be a single session, or a series of sessions over several weeks, giving an idea time and space to unfold. From there, the work may develop into a larger creative project - where we would explore how the idea could take shape through Creative Direction and Design.
Creative Clarity
A space for thinking, exploring and distilling.
I find it can be really helpful to have space to think something through with another person. This could be something you're exploring, developing or trying to put into words. Maybe an idea, a new project, a business or a change in direction.
Creative Clarity brings together creative thinking, consulting and mentoring for ideas that are still forming, projects that need some untangling or when you're looking for a different perspective. I listen carefully and ask thoughtful questions, following the threads that emerge. I work instinctively and intuitively too - noticing connections, patterns and possibilities that might not be immediately obvious.
Together we can explore an idea from different angles, tease out what matters, and distil the thinking. We might look at the purpose and intention behind the work, what you want to contribute, what feels important to hold onto, and what might need to change. Alongside the creative thinking, we can also look at what could help move an idea forward and into tangible reality.
Creative Clarity can be a single session, or a series of conversations over several weeks, giving an idea time and space to unfold.For a series of sessions, Soil Sessions offers more time and space to stay with an idea and follow the threads to see what is trying to emerge.
Notes and recordings are shared after each session.
1:1 Sessions are 90 minutes over Zoom
Creative Direction & Design
From clarity into form.
Sometimes the thinking is the work. Sometimes an idea wants to be developed further and given a form of its own. This is where I bring my experience as a designer and creative practitioner into the process, working with you to explore the creative direction and how the idea might want to take shape. This could be a visual identity, a website, a book or publication, or another piece of visual communication. The form depends on the idea and what you want it to do in the world. I don't work from a set package or formula. We start with the thinking, the purpose and intention behind the work, and develop a creative direction from there where the design follows meaning, form follows function.
I work with people whose ideas have a cultural, social, environmental or wellbeing dimension - people who are trying to contribute something meaningful through what they do.
My design work includes:
Visual identities
Developing the visual language and character of a business, practice or project.
Websites
Creating thoughtful digital spaces that communicate the work clearly and express its personality.
Books & publications
Bringing ideas, research, stories and projects together into something tangible and shareable.
Art direction & visual communication
Finding the imagery, language and visual approach that can bring an idea to life.
I bring the same curiosity, thoughtfulness and cross-pollinating approach to the design work as I do to the conversations that come before it.
My Approach and Values
I aspire to adopt an intuitive and person-centered approach to collaborative projects, where I try as best I can to tune in and listen to clients’ deepest needs and vision. I aim to interpret the brief clearly, with an uncluttered and simple approach, and then translate my clients’ vision into a visually compelling and functional creation. I try to put as much emphasis on the process as the outcome, as for all involved in collaboration, I feel there are invitations for learning and growth - and as well as that, I feel that the energy and intention involved in making can be felt in the finished project. Throughout the process I aspire to offer encouragement and compassionate presence - while holding a sense of curiosity and playfulness. I have a deep respect for the depth of the imagination, symbols and the unconscious and trust what is trying to emerge from these places.
My Background
I see my work as a strong and vibrant cross-pollinating ecosystem. I bring a balanced approach of deep imaginative exploration with a rigorous structured process - helping you bring form, clarity and a sense of tangibility to your ideas, offerings and business. My work draws on my rich background in:
Product design, graphic design & visual communication (Bachelor of Design, NCAD)
Business & Entrepreneurship (MSc, TU Dublin)
Jungian-informed creative process frameworks (Jungian Psychology with Art Therapy, LSAD)
GCE and a socially engaged design & art practice (Creativity & Change, MTU Crawford)
Diploma in Interior Design
Certificate in Organic Horticulture
Facilitating participatory creative processes and workshops
Yoga teaching (200-Hour YTT) and practice, bringing an embodied, mindful and sensory approach to projects
Reading and Research: I love to read and draw on multiple formal and informal writings and books that bring depth, relevance and meaning to projects
Testimonials
Two ways of working with me
2. Creative Direction & Design
1. Creative Clarity Sessions